My Role
UI Design
Interaction Design
Art Direction
Motion Graphics
Team
Solo Project


‍
Tools
Figma
After Effects
Duration
4 Months
Project Overview
Enhance the overall user experience through a redesign of the UI interface for Celine.
Problem
Navigation on the website is challenging, requiring improved visual hierarchy, a stronger product-centric focus, and a better product discovery system.
Solution
Establish a clear navigation, ensure consistent styling, highlight products, and introduce a new discovery feature to explore Celine’s items through celebrity ambassadors and runway looks, find inspiration, and shop favorite styles.
01
Taskflow & Wireframes
02
UI Design
03
Design System
04
Reflections
01
Taskflow & Low Fidelity Wireframes
Quickly mapping layouts to streamline user actions before refining details
02
UI Design
A modern, chic, and clean design approach that enhances the product discovery experience for customers
EXPLORE CELINE
Home Page
Contains all of the major shopping categories at Celine:


Inspiration Hub

Women and Men

Celine Collections

Haute Parfumerie

Celine Maison

Celine Fashion House

The Triomphe Bag
New Product
Discovery System
Explore Celine’s products through celebrity ambassadors and runway looks, find inspiration, and shop items from your favorite styles
Enhanced Details
Category Page
Implemented a clear navigation hierarchy, showcased products with promotional highlights, and added a likes feature
Featured & Favorites
Product Page
Redesigned the product details section with images to illustrate descriptors and features, enhancing user clarity and understanding
Liked & Suggested
Shopping Cart
Users can conveniently explore and review their liked items before completing the checkout process, making it easy to revisit products of interest.
03
Lights Off
Responsive Design System
70% Ruler
30% Lover
Typeface
Scale Mobile
Scale Desktop
Header
Footer
Grid
04
Reflections
Celine Reimagined
01
Built a responsive design system that works for mobile and desktop.
02
Created a memorable experience that sets Celine apart from competitors.
03
Introduced a new product discovery system that reflects the core values of the brand.
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