My Role
UI Design
Motion Graphics
Art Direction
Team
Sagdiana Rakhimova
Lois Choi
Joselyn Perez
Ieniyah Green
Tools
Figma
After Effects
Illustrator
Duration
4 Months
UI Project Overview
A UX/UI redesign of Yuka’s app, designed to provide users with a playful experience. After analyzing current user challenges, our team developed effective solutions and added a creative element by introducing our own unique characters.
Problem
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
Solution
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
01
Research
02
Proposed Features
03
Design System
04
Takeaway
01
Research
Summary of UX Research
We conducted market and app research, developed four user personas representing Yuka’s user base, and interviewed matching individuals to identify pain points, addressing issues like limited search, unclear categories, and lack of personalization with targeted solutions.
"I'm frustrated by the difficulty of finding products that suit my skin type and issues, as many just don't work for me"
"I value knowing a product's social or environmental impact and am willing to pay more for it"
"I'm trying to make my diet less hazardous and healthier, while keeping costs balanced"
Pain Points
User Personas
Amira Aziz
Beauty Guru
“I struggle with discovering new products to promote that align with my needs and preferences”
How Might We...
Make the product discovery process more personalized, like checking off a list?
Yuka Profiles
Beauty
Dwayne Anderson
Gym Rat Daddy
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
How Might We...
Help users find the best suitable and healthiest products for any underlying conditions?
Yuka Profiles
Food & Medical
John Park
Tech Nerd
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
How Might We...
Help users find ways to compare similar products?
Yuka Scan
Julia Smith
Supermom
"Being a mom means I need to find ways to keep track of what I use and need"
How Might We...
Help users keep track of the different lists of products they need in different situations?
Yuka Baskets
Look At Full UX Research
UX Case Study >
02
Proposed Features
Addressing Issues Identified in UX Research
FEATURE 1
Yuka Profiles
Users complete a survey during onboarding, personalizing product pages and blacklisting unsuitable items for a tailored experience and recommendations.
Onboarding
Users can input custom data during onboarding.
Blacklist
Unsuitable items will be blacklisted based on the survey, and suitable product suggestions will be provided.
FEATURE 2
Yuka Scan
Evaluate skin type, texture, hydration, and concerns like acne or wrinkles for tailored skincare product recommendations.
Comparisons
Compare different products to find one that best suits specific user preferences.
Skin Analysis
Assess skin type, texture, hydration, and concerns like acne or wrinkles. Yuka will recommend tailored skincare products.
FEATURE 3
Yuka Baskets
Easily create and manage custom or AI-generated baskets from your profile, set them as private or public, and invite collaborators.
Collections
Users can create and save product collections tailored to specific needs and access them anytime from their profile.
Invite Friends
Set your basket to private or public and invite friends to join.
03
Design System
A Small Glimpse of the Framework for Yuka's Redesign
65% Jester
Organic
Inspired by nature, it combines organic shapes and bright colors for a vibrant and inviting feel.
35% Caregiver
Playful
Playful design using dynamic shapes, bold colors and unexpected patterns to create living & engaging spaces.
MEET THE CHARACTERS
Yuka Crew
We added beauty and food characters to the Yuka branding to make the app's wellness messaging playful and engaging.
Typeface
Darumadrop One
Nunito
Color Palette
#00B980
#01A472
#027E58
#E2E71B
#DOD100
#FE6227
#E45A26
#F44377
#E73F70
#FFC001
#027E58
#FFF4E6
04
Takeaway
Reflections On Our Final Product
We made Yuka a more personalized experience for users, simplifying their product discovery process while also creating a sense of community. Yuka is now an app that users can return to for guidance on what products to purchase each time, making their lives much easier.
View UX Research & Strategy
Analyzed user interactions for insights on challenges faced by users. We identified key areas for improvement, which served as the foundation for our redesign.
UX Case Study
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linkedin.com/sagu