Yuka UX

My Role

UX Research
Persona Development
Wireframes & Prototypes
Usability Testing

Team

Sagdiana Rakhimova
Lois Choi
Joselyn Perez
Ieniyah Green

Tools

Figma
Miro

Duration

4 Months

UX Project Overview

Our team conducted extensive UX research to analyze user interactions and gather insights into specific challenges faced by users. We identified key areas for improvement, which served as the foundation for our redesign.

Strategy

We adopted a structured user-centered approach to identify user pain points, brainstorm solutions, create prototypes, and implement design improvements that address users' needs and enhance the overall user experience.

UI Design

Final UI design based on our research.

Discover

Research Phase

Competitor Analysis

Strengths in Personal Care & Limitations in Food Products.

Offering Personalized Product Recs

Adding AI-Powered Skincare Features

Improving User Trust

Expanding Food Guidance

Empathy Interviews

Qualitative Data From Users

Users struggle to find products that suit their skin and dietary needs, balance health and cost, and locate clean, sustainable options with clear ingredient transparency.

"I'm frustrated by the difficulty of finding products that suit my skin type and issues, as many just don't work for me"

DILRABO | STUDENT

"I'm trying to make my diet less hazardous and healthier, while keeping costs balanced"
‍

TAJIBI | THERAPIST

"I always read labels when I buy something to know what’s in my body and to compare cheap pasta with expensive options."

JOY | ILLUSTRATOR

"I always read labels when I buy something to know what’s in my body and to compare cheap pasta with expensive options."

ERICK | DELIVERY DRIVER

Affinity Map

Organizing Insights To Find Patterns

Patterns and Themes...

Users desire health-conscious transparency and empowerment in choices.

Users appreciate Yuka's simplicity and informative nature.

Users struggle with product comparisons and complex information.

Users seek community and recommendations within the app.

User Personas

Creating User Archetypes Based On Research

“I struggle with discovering new products to promote that align with my needs and preferences”

Amira Aziz

Beauty Guru

Gender Female

Occupation Influencer

Location Los Angeles

Age 21

“I need help finding products both suitable for exercising and safe for my pre diabetic condition”

Dwayne Anderson

Gym Rat Daddy

Gender Male

Occupation Trainer

Location Atlanta

Age 48

“I struggle with dealing with sensitive skin, which limits me to many skincare options"

John Park

Tech Nerd

Gender Male

Occupation CS Student

Location Queens

Age 24

"Being a mom means I need to find ways to keep track of what I use and need"

Julia Smith

Supermom

Gender Female

Occupation Accountant

Location New Jersey

Age 39

Journey Map

Mapping the User’s Experience to Identify Pain Points & Opportunities

01 Summary

Define Phase Takeaway

The discovery phase revealed users' struggles with guidance, transparency, and support. These findings led to the creation of four user personas, each representing different groups with unique needs, helping to define the main user problems for the next phase.

Define

Problem Solving

Problem Statements

Core User Problems To Be Addressed

Dwayne Anderson, facing pre-diabetes, needs to follow a strict diet and exercise regimen because he wants to maintain his health.

How might we help users find the best suitable and healthiest products for any underlying conditions?

Amira Aziz, a beauty influencer, needs help selecting top products because she wants to maintain her reputation by promoting high-quality items that match her and her audience's preferences.

How might we make the product discovery process more personalized?

John Park, a college student, needs a skincare brand that fits into his busy schedule because he wants something effective for his sensitive skin.

How might we help users find ways to compare similar products?

Julia Smith, a devoted mother, needs to stay organized by creating shopping lists because she wants to manage childcare and groceries efficiently while saving money.

How might we help users keep track of the different lists of products they need in different situations?

02 Summary

Define Phase Takeaway

We focused on identifying core user problems to guide our design solutions, ultimately clarifying user needs and laying a solid foundation for effective improvements in the overall user experience.

Ideate

Idea Generation

Brainstorming

Our team generated ideas to address the defined problems through brainstorming sessions, identifying four key features to solve the issues outlined in our user personas.

MVP (Minimum Viable Product)

Defining Core Features Needed

Amira Aziz

Beauty Guru

Needs

Personalized Product Discovery System

Table Stakes

‍Enables users to create profiles with their skin/hair type, concerns, preferences, and allergies for personalized recommendations

Yuka Profiles

Beauty

Dwayne Anderson

Gym Rat Daddy

Needs

Health Input / Customization Features

Table Stakes

Personalization feature for inputting medical history

"Product avoid" feature to hide harmful or non-compliant products

Yuka Profiles

Food & Medical

John Park

Tech Nerd

Needs

Product Comparison

Table Stakes

A chart comparing similar products, detailing benefits and best prices

An AR scan to assess skin type and condition

Yuka Scan

Julia Smith

Supermom

Needs

Product Collections for Different Needs

Table Stakes

Save products in lists/categories

AI-curated lists for first-time shopping in a product category

Yuka Baskets

03 Summary

Define Phase Takeaway

We aimed to refine solutions for the core user problems identified in our research, narrowing our ideas into four key features through brainstorming sessions. This process ensures our solutions are user-centered and aligned with our personas' needs.

Design & Develop

Transforming Ideas into Designs

We started with sketches to brainstorm ideas, followed by low-fidelity wireframes to outline the layout and functionality.

This process results in high-fidelity wireframes that include final design, interactions, and branding, showcasing the final product.

Look At The Final Design

UI Case Study >